This Privacy Policy outlines how LoyaltyPal, Inc. (referred to as “LoyatlyPal,” “we,” or “us”) collects, uses, and shares information about you when you use our Services, including our Website (https://loyaltypal.co.uk) and customer loyalty program (together referred to as “Platform”). It also explains your options for accessing and correcting your personal information collected through our Services. We recommend that you carefully read and understand this Privacy Policy before using our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy. We reserve the right to modify this policy from time to time, and we will notify you of any changes by updating the date at the top of the policy. In some cases, we may also provide additional notice, such as posting a statement on our homepage or sending a notification. We encourage you to review this policy regularly to stay informed about our information practices and your options for protecting your privacy.

INFORMATION YOU PROVIDE TO US THROUGH THE SERVICES

We obtain and handle information that you directly give us through the use of our Services. The personal information that you provide when creating an account, engaging in interactive features, making purchase orders, contacting us through social media platforms, requesting customer support, or communicating with us is collected through the Services. This may include your name, email address, company name, physical address, phone number, and any other information you decide to share. If you provide your credit card details through the Services, they will be gathered and processed by Stripe, our third-party payment processor, in accordance with their own Privacy Policy and procedures. For further information about Stripe’s privacy policy, please refer to their website at https://stripe.com/privacy.

INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE THE SERVICES

When you use our Services, we automatically collect certain information about you, such as your IP address, access times, pages viewed, and the type of browser you use. This information is stored in log files. We do not monitor or log data from your servers while you use the Services, but we may monitor or log information related to your access to our Services.

In addition, we use cookies and web beacons to collect information about your use of the Services. For more information about cookies and how to disable them, please refer to our Cookie Policy page at https://loyaltypal.co.uk/cookie-policy, and review the “Your Choices” section below.

INFORMATION WE COLLECT FROM OTHER SOURCES

Additionally, we may acquire information from external sources and merge it with the data we obtain through our Services to facilitate advertising and user verification. For instance, if you utilise single sign-on to create or sign in to your LoyaltyPal account using your Google Apps credentials, we may be granted access to certain details, such as your name and email address, as authorised by your Google Apps profile settings.

USE OF INFORMATION

We may utilise the information we collect about you for the following purposes:

• Facilitate your use of the Services and ensure you have complete access;
• Provide, maintain, and enhance the quality of the Services;
• Deliver the products and services you request, process transactions, and send you related information such as invoices and confirmations;
• Send you technical notices, updates, security alerts, and support and administrative messages;
• Address your comments, queries, and requests and provide customer service;
• Create your LoyaltyPal account and verify your identity when you sign-in;
• Communicate with you about products, services, offers, promotions, rewards, and events offered by LoyaltyPal and others, and provide news and information we think will be of interest to you;
• Monitor, analyse and derive insights from trends, usage, and activities connected to the Services;
• Detect, investigate and prevent fraudulent or illegal activities, and safeguard the rights and property of LoyaltyPal and others;
• Personalise and improve the Services and provide advertisements, content, or features that are tailored to your interests or profile;
• Notify you of any significant changes to the Services, including modifications or updates to this Privacy Policy;
• Combine or link the information we collect from you with data obtained from other sources to enhance our understanding of your needs and offer you better service;
• Consider your application for employment at LoyaltyPal in connection with a job opportunity;
• Fulfill any other purpose communicated to you at the time of information collection.

SHARING OF INFORMATION

We may share your personal information as described below or otherwise explained in this Privacy Policy:

• With vendors, consultants, and other service providers who have been vetted and approved by us and who need access to such information to perform work on our behalf, but only to the extent necessary for the performance of any contract we have with you.
• When required or permitted by any applicable law, regulation, or legal process, such as to comply with a subpoena or court order.
• With any person if we believe that disclosure is necessary to enforce our rights under this Privacy Policy or any agreement we have with you, or to protect the rights, property, or safety of LoyaltyPal or third parties.
• In connection with, or during negotiations of, any merger, sale of LoyaltyPal assets, financing, or acquisition of all or a portion of our business by another company.
• Among LoyaltyPal and its affiliates, subsidiaries, and other companies under common control and ownership who may act on our behalf for any of the purposes set out in this Privacy Policy.
• With analytics and search engine providers that help us improve and optimise our Website, subject to our Cookies Policy; with your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

LAWFUL BASIS FOR PROCESSING YOUR INFORMATION

We are obligated to disclose the legal basis for processing personal data of our EU users. Accordingly, the legal bases for processing your personal information are as follows:

• We will obtain and rely on your prior consent to process your personal data for direct marketing or any other processing that requires consent.
• Otherwise, we will process your personal data only if it is necessary for us to comply with a legal obligation that we are subject to.
• We process your personal data for the legitimate interests of promoting our business, providing our Platform to customers pursuant to legal agreements, ensuring the security and accessibility of our Website and Platform, and developing new technology and services.

EXTERNAL LINKS

Occasionally, the Website may include hyperlinks to external websites. Please be aware that these sites have their own privacy policies and we do not assume any responsibility or liability for their policies. Before submitting any personal information to these sites, please review their policies. We are not accountable for the privacy policies or content of these external sites.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

The following companies are authorised to advertise on our behalf through the Internet and applications: Google AdWords, Google Analytics, Marketo, Twitter, Facebook, Adroll, Quora, Bing Ads, LinkedIn, Terminus, Demandbase, Instagram, and Reddit. These companies collect information through the use of cookies, web beacons, device identifiers, and other tools to track your activity on our Services and other websites and applications, including your IP address, web browser, pages visited, time spent on pages, links clicked, and conversion information. LoyaltyPal and its service providers may use this information to analyse and track data, determine the popularity of certain content, deliver targeted advertising and content on our Services and other websites, and understand your online activity. Please note that these entities have their own privacy policies, and we are not responsible for their policies or content. Prior to submitting any personal data to these websites, please check their privacy policies. For more information about cookies and how to opt-out of behavioural advertising, please refer to LoyaltyPal’s Cookie Policy at https://loyaltypal.co.uk/cookie-policy

INFORMATION COLLECTED ON BEHALF OF CUSTOMERS IN PROVIDING OUR PLATFORM

For personal information that we handle or receive on behalf of a customer in relation to their use of our Platform (“Customer PI”), we do not have a direct relationship with the employees or individuals who interact with that customer using the Platform. If you fall under this category and would like to access, correct, amend or delete Customer PI, please contact the relevant customer. We will respond to a customer’s request to remove Customer PI within a reasonable time frame. However, this does not limit the rights of EU individuals regarding their personal data, as outlined in “Your Rights” below.

We will only use Customer PI for the purpose of providing and supporting the Services for the relevant customer. We will retain Customer PI for as long as necessary to fulfill this purpose and to comply with legal obligations, resolve disputes, and enforce agreements.

MARKETING

Where permitted in our legitimate interest or with your prior consent where required by law, we will use your personal information for marketing and to provide you with promotional update communications by email about our products/services. You can object to further marketing at any time by selecting the “unsubscribe” link at the end of all our marketing and promotional electronic communications to you, or by contacting us using the contact details set out at in the Your Choices and Your Rights sections of this Privacy Policy.

 

SECURITY

We take reasonable steps, including physical, technical and organisational measures, to protect your personal information from unauthorised access and against unlawful processing, accidental loss, destruction and damage. Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us.

Your personal information will be retained by LoyaltyPal for the duration of your account and may be retained for a period after this time as necessary and relevant to our legitimate interests, our terms of agreement with you and in accordance with applicable legal obligations. This may include retention necessary to meet our tax reporting requirements as well as time required to enforce the relevant terms of agreement or to identify, issue or resolve legal proceedings.

We may retain a record of your stated objection to the processing of your data, including in respect of an objection to receiving marketing communications, for the sole legitimate purpose of ensuring that we can continue to respect your wishes and not contact you further, during the term of your objection.

TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES

LoyaltyPal has servers in the United States. By accessing or using the Services or otherwise providing information to us, you understand that your information will be subject to processing, transfer and storage in and to the U.S. where you may not have the same rights and protections as you do under local law.

YOUR RIGHTS

EU individuals have rights in relation to their personal data, which is processed by LoyaltyPal. If you are an EU data subject, you may, by emailing us at hello@loyaltypal.co.uk:

• Request access to the personal data concerned.
• Request that any incorrect personal data about you that we are processing be rectified.
• Request that we erase the personal data concerned.
• Withdraw your consent at any time where we are processing personal data relating to you on the basis of your prior consent to that processing, after which we shall stop the processing concerned.
• Lodge a formal compliant with the Information Commissioner in Ireland (or your local EU supervisory authority if you live outside the UK) if you have a complaint about any processing of your personal data being conducted by us.

If the requested EU Data is Customer PI, please include the name of the applicable customer in your request; we will refer the request to that customer to respond directly to you and will support them as needed to respond to your request.

YOUR CHOICES

Account Information

Our customers may access, update or change personal information they have provided by logging into the Services or emailing us at hello@loyaltypal.co.uk.

Subject to the terms of their agreements with us, Customers may deactivate their accounts by emailing us at hello@loyaltypal.co.uk, but note that we may retain certain personal information as necessary to comply with our legal obligations or for legitimate business purposes, such as to resolve disputes or enforce our agreements. We may also retain cached or archived copies of personal information for a certain period of time.

If you are an individual with whom one of our customers interacts with respect to the Services (e.g., an employee of a customer), as noted above, you should direct any requests regarding access, modification or deletion of personal information to the applicable customer.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. For more information, please see LoyaltyPal’s Cookie Policy at: https://loyaltypal.co.uk/cookie-policy

Promotional Communications

You may opt out of receiving promotional emails from LoyaltyPal by following the instructions in those emails or by emailing hello@loyaltypal.co.uk. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

CONTACT US

If you have questions or concerns about this Privacy Policy, please contact us at:  hello@loyaltypal.co.uk.