These Terms govern participation in the Referral Program (the “Program”) offered by LoyaltyPal (“we”, “us”, “our”). By applying to or participating in the Program, you (“you”, “Affiliate”, “Partner”) agree to these Terms.

1) Definitions

• Affiliate Link: A URL we provide (or you generate in the platform) to promote our Services.
• Attribution Platform: The third‑party platform we use to track referrals and calculate commissions, currently PushLap Growth (“PLG”).
• Qualifying Action: An event that earns commission – see section 7.
• Customer: A person or entity, not previously in our database, who signs up via your Affiliate Link and becomes a paying user of the Services.
• Services: Our products and services marketed at loyaltypal.co.uk and app.loyaltypal.io (collectively, the “Sites”).
• Commission: The amount payable to you for Qualifying Actions, as set out in section 8.

2) Enrollment & Eligibility

2.1 Application. Apply via the Program signup page or be an existing user of LoyaltyPal. We may accept or reject any application at our sole discretion.

2.2 Automatic Enrollment. Eligible LoyaltyPal users are automatically enrolled in the Referral Program and may access referral features directly from their LoyaltyPal account dashboard. Participation is optional, and users are under no obligation to share their referral link or discount code.

2.2.1 Where a LoyaltyPal account includes multiple authorised users (including Managers), each user is enrolled in the Referral Program using their own email. Referral links, referral codes and any associated commissions or rewards are linked to the individual user account that generated the referral.

2.3 Eligibility. You must be at least 18 and operate a legitimate channel (site, app, newsletter, social profile, agency) compliant with laws and these Terms. We do not accept properties that feature unlawful, hateful, adult, misleading or unethical content, nor properties that primarily aggregate coupons/cashback without added value.

2.4 Account Details. You must provide accurate contact, payment information and keep it current.

2.5 Independent Contractor. Participation does not create employment, partnership or agency. You are responsible for your taxes and expenses.

3) Program Rules

3.1 Permitted Promotion. You may promote the Services through your own channels and ads, provided you comply with section 4 (Compliance) and section 5 (Traffic Rules).

3.2 Prohibited Conduct (non‑exhaustive): – Misrepresentation of features, prices or promotions; false scarcity; misleading claims. – Trademark bidding on our brand names or misspellings in paid search (see section 5). – Coupon abuse: publishing unissued/expired codes; injecting codes via browser extensions; auto‑applied coupons without clear user action. – Spam: unsolicited emails, messages or comments. – Cookie stuffing, click‑under/forced clicks, adware, toolbars, or any device that sets cookies without a genuine user click. – Framing, scraping or cloning our Sites; pretending to be us. – Self‑referrals or purchasing through your own Affiliate Link unless we approve in writing.

3.3 Brand Assets. Use only approved logos, names and creative we publish or provide. Do not register domains or social handles incorporating our trademarks (or confusingly similar variants).

3.4 Changes. We may modify, suspend or discontinue the Program or these Terms at any time (section 20). We will post the effective date at the top.

4) Legal & Advertising Compliance

4.1 Disclosures. You must make clear, conspicuous disclosures that you may receive compensation for referrals (e.g., “#ad”, “(affiliate link)”) consistent with UK ASA/CAP Code, CMA guidance, and if applicable US FTC Endorsement Guides.

4.2 Privacy & Data. Comply with GDPR/UK GDPR and any local privacy law. You will not share personal data with us except via the Attribution Platform or as we expressly request in writing. You must post a privacy policy describing your data practices and use of cookies.

4.3 Email Marketing. If you send email, it must be opt‑in and compliant with UK PECR (and, if applicable, CAN‑SPAM). No purchased lists.

4.4 Comparisons/Reviews. Claims must be truthful, evidence‑based, and current. No unsupported superlatives without substantiation.

5) Traffic Rules (Paid Search, Social & Direct Linking)

5.1 Paid Search. Unless we consent in writing, you may not bid on our trademarks, domains or misspellings (e.g., “LoyaltyPal app”, “loyalty pal”, “loyaltypal”). Add them as negative keywords. Direct linking from search ads to our Sites is Not Allowed.

5.2 Social. No impersonation. Where platform rules require it, use native disclosure tools (“Paid partnership”).

5.3 Direct Linking to App Subdomain. You may link directly to our sites provided your Affiliate Link parameters are preserved. Do not interpose intermediate pages that strip tracking parameters.

6) Tracking & Attribution

6.1 Mechanism. PLG uses cookies/local storage and email capture to attribute referrals. When a visitor clicks your Affiliate Link, a tracking parameter is stored. On sign‑up, the visitor’s email is captured and associated to the click for cross‑domain attribution.

6.2 Model. Attribution is last‑click within the Cookie Window.

6.3 Cookie Window. 60 days from the initial click (unless cleared by the user). If a new eligible Affiliate Link is clicked during this period, attribution follows the model in 6.2.

6.4 Limitations. We are not responsible for tracking failures caused by the user (e.g., blocking scripts/cookies, private browsing), third‑party outages, ad blockers, or your failure to use the correct Affiliate Link.

6.5 Disputes. Our and the Attribution Platform’s records control for all purposes. We may investigate suspected fraud or abuse and adjust, withhold or reverse commissions.

7) Qualifying Actions

A Qualifying Action occurs when all are true: 1. A new Customer clicks your Affiliate Link; 2. Signs up and provides a valid email; 3. Becomes a paying customer by completing first subscription payment within the Cookie Window; and 4. The payment is not refunded, disputed or subject to chargeback during the Validation Hold (see section 8.4).

Non‑Qualifying: self‑purchases; duplicate or fraudulent accounts; payments made with different emails than the sign‑up email (unless we can reasonably match them); free‑only users; unpaid trials; test transactions.

8) Commission, Validation & Payouts

8.1 Rates. Recurring 40% of net subscription receipts for lifetime while the Customer remains active and in good standing.

8.2 Net Receipts. Commissions are calculated on amounts actually received by us after discounts, coupons.

8.3 Multi‑currency. We may convert receipts to GBP at our internal FX rate on the payout date.

8.4 Validation Hold. Commissions are placed on hold for 30 days to allow for refunds/chargebacks.

8.5 Payout Schedule & Threshold. We pay monthly in arrears when your cleared balance exceeds £50 via bank transfer where bank transfer isn’t available alternative methods can be agreed. You are responsible for any receiving fees.

8.6 Reversals & Adjustments. We may reverse or withhold commissions for refunds, chargebacks, suspected fraud or Program violations. If we already paid amounts later reversed, we may offset against future payouts or invoice you.

9) Affiliate Responsibilities

• Maintain your channels and keep them secure from malware, hijacking or deceptive practices.
• Use only your own Affiliate Links; do not sub‑affiliate without permission.
• Immediately update or remove outdated content, pricing or claims when notified.
• Respond to compliance inquiries within 5 business days.

10) Intellectual Property

We grant you a non‑exclusive, revocable license to use our brand assets solely to promote the Services under these Terms. You obtain no ownership. All goodwill accrues to us.

11) Confidentiality

Information we designate as confidential (including non‑public rates, roadmaps, customer lists, security information) must be kept confidential and used only to perform under the Program.

12) Warranties & Disclaimer

You represent that your participation complies with all laws and third‑party terms. THE PROGRAM, SITES, AND ATTRIBUTION PLATFORM ARE PROVIDED “AS IS”. WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON‑INFRINGEMENT.

13) Limitation of Liability

To the maximum extent permitted by law, our aggregate liability arising out of the Program will not exceed the total commissions payable to you in the 6 months preceding the claim. We will not be liable for indirect, special, incidental, punitive or consequential damages, loss of profits, data or goodwill.

14) Indemnity

You will defend, indemnify and hold us harmless from claims, damages, liabilities, costs and expenses (including reasonable legal fees) arising from your channels, materials, conduct or breach of these Terms.

15) Term & Termination

15.1 Term. Starts on our acceptance of your application and continues until terminated.

15.2 Termination for Convenience. Either party may terminate at any time upon 7 days’ notice.

15.3 Termination for Cause. We may suspend or terminate immediately for suspected fraud, brand misuse, illegal activity or material breach.

15.4 Effect. On termination you must stop using Affiliate Links and brand assets. Valid, cleared commissions accrued before termination will be paid per section 8, subject to reversals.

16) Audit & Records

We may request reasonable records to verify compliance (e.g., traffic sources, ad copies, list acquisition). Failure to provide within a reasonable time may result in suspension.

17) Taxes

You are responsible for all taxes, duties or charges imposed on commissions. We may require tax forms before paying (e.g., W‑8/W‑9 or UK equivalents).

18) Data Protection

Where you process personal data relating to referrals, you act as independent controller. You must implement appropriate security measures and honor data subject rights. Do not send us personal data outside the Attribution Platform unless we expressly request it.

19) Notices

We will notify you via the email in your Program account or via in‑platform notifications. You must keep your contact details current.

20) Changes to the Program or Terms

We may update these Terms or Program details (rates, cookie window, payout methods) by posting a new version with an updated date. Continued participation after the effective date constitutes acceptance. If you do not agree, you must terminate under section 15.

21) Governing Law & Venue

These Terms are governed by the laws of England and Wales, and the courts of England will have exclusive jurisdiction, except that we may seek injunctive relief in any jurisdiction.

22) Miscellaneous

• Entire Agreement. These Terms (and Program materials referenced herein) form the entire agreement.
• If a clause is unenforceable, the remainder remains in effect.
• You may not assign your Program account without our written consent. We may assign to a successor.
• Force Majeure. We are not liable for delays/failures due to events beyond our reasonable control.

Contact

Please contact LoyaltyPal at hello@loyaltypal.co.uk with any questions regarding these Terms.